Tips for Creating a Successful Client-Based Portfolio
It’s easy to get into the grind of work and focus on project after project, deadline after deadline. But sometimes it’s important to take a step back and look at all the new projects you’ve amassed. When thinking about how to keep your client-based portfolio up-to-date, ask yourself a few questions:
- What am I showing to potential clients?
- What is the best project we’ve done in the past year?
- Has demand changed for the types of projects we can create?
All these questions can help steer your portfolio towards the types of work you can search for. Maybe you’ve been showing clients the same video or eLearning course over the past few years, but just a few months ago you’ve finished a large eLearning project with video, voice over, graphics, and animation. You should always be updating your presentation—not only so you don’t get into a rut but so that you can put relevant information forward. You can get input on why design decisions were made and inform the client about that. Client transparency will get you further than sticking to old habits.
At Towson University Center for Professional Studies, we’ve recently updated our client presentation tool. Usually, we would gather projects to show off before a client meeting that we thought were relevant—now we’ve created a resource out of our internal learning management system (LMS). We uploaded a variety instructional eLearning courses, different types of videos that were shot for various reasons, and different documents that show off our in-class teaching capabilities. Even the LMS itself can be demoed. This way as long as we have access to the internet, we can demo each of our capabilities in one location.
|Tips for Creating a Successful Client-Based Portfolio|
|1. Keep your client portfolio current in order to provide relevant examples.|
|2. Utilize an online LMS to maintain and organize your content. (TIP: Even the LMS can be demoed as part of your portfolio.)|
|3. Maintain a diverse portfolio that highlights all the work provided by your company or team.|
It’s important to keep your client-based portfolio current in order to provide relevant examples. It doesn’t matter whether you’re the director, the editor, or a project manager—you need to be able to put your best work forth so clients can see how stellar your work can be. Physical copies are rarely used nowadays, so using online resources to host your portfolio can be an advantage to your business by providing a quick and easily accessible location to view your portfolio of work.