What are the most important considerations when designing a website?
It’s a huge undertaking to develop a website. And, it’s not something you should venture into lightly. Before you get started and throughout the development stages, it’s important to consider these things…
Do you want to gain more visitors, create more interaction with your visitors, have higher search engine ranking, utilize a blog, integrate more videos and images? Whatever your goals may be, document them in writing before you get started and reflect back to them throughout the development.
No one will visit or stay on your website if it does not work. It’s important to think through your website’s navigation in advance. You can come up with a solid plan around your navigation by considering your audience, developing personas, performing a card sort, and defining the information architecture. Also, consider the integration of a search tool to benefit your users. Have you ever considered how visually impaired website users will encounter your website? This is a good time to reflect on ways you can provide a positive experience with your website. Lastly, be sure that all images and links are working and that page load time is quick.
It can’t be stressed enough… use a consistent design throughout your website. Visitors should feel like they are having the same experience from page to page. To aid in this, re-use elements from page to page. Also, consider using colors that associate with your brand, but also create strong contrast to help with readability. Use legible fonts, but try to stick to a limited number of fonts to help with the consistency theme you are trying to achieve. You can use varying sizes and weights of fonts to assist with creating visual hierarchy. Finally, in your design, try to use beautiful imagery that does not look too much like stock photography.
Like they say…content is king. Develop clear messaging on each page that is developed for your audience. Select strong keywords throughout your site and always use page titles and headings. Thoughtful effort at this stage will help engage your audience as well as help with your search engine optimization. Make contact information readily available in locations like the footer or a contact page and try to integrate call to action elements on each page. Lastly, establish a plan for maintaining content. You may want to consider a implementing a blog to assist with this, but whatever you decide, a plan will assist in meeting goals related to your content development plan.